Analyze Web Site Statistics
by Bob Osgoodby


The one year anniversary of the start of your web business
rolled around, and you had 8,126 hits to your web site by 3,712
people for the calendar year. That averages out to about 10
visitors a day. In analyzing these figures, it shows that some
of those people were intrigued enough to visit other pages on
your site during their visit. Like a robust meal, some came back
for seconds and maybe even thirds.

Statistics show that only a small percentage of the people
visiting a web site actually bought something. Now if you're
selling a "high ticket" item that could have resulted in
thousands of dollars worth of sales, that may be perfectly
acceptable. A "low ticket" item, on the other hand, may have
only netted a small amount, and made a small profit or barely
recovered the costs.

The web site selling the "high ticket" item must balance its
production capabilities with the demand. Maybe it can't
handle any more customers. The person selling the "low ticket"
items has his/her work cut out...

So let's concentrate on what the "low ticket" person has to do.
The pundits say that you must sell yourself first, and the
product or service will be an easy sale. Well, this is true to a
certain extent. You must, however, have something that is
saleable at a competitive price.

Let's talk about price. Yesterday I was browsing through an
online Garden Supply Store - yes, it is getting to be that time of
year. Common items were typically priced at almost double what I
could get them for in our local store. While I got some good
ideas, that vendor lost a sale. Prices must be competitive - and
if you add shipping and handling, the differential is even
higher. So, the concept of selling locally available items at a
higher cost just doesn't make sense. The online entrepreneur is
going to have a very difficult time competing with the chain
stores.

So does that mean that there is no market for an online
entrepreneur? No! There must however be a product line that is
not normally available in local outlets - in other words a niche
market.

Services are usually strong - especially online services. Find a
niche here and you will usually succeed. But what kind of
services sell? There are many kinds, but they usually don't take
the form of affiliate programs that thousands of others are
trying to sell. But, you might argue, affiliate programs are a
great deal. With very little investment, you can be up and
running in a very short time.

But why should someone buy something from you that is being
hawked all over the web? This is where the advice of the pundits
comes into action. You must sell yourself first, and do
something that sets you apart from the others who have exactly
the same product or service.

Your own web site is a great start. You can have your picture
there, a short bio, and a list of your reasons for joining the program.
If you can sell yourself, the affiliate sale is a lot easier.
But to do this, you must be able to entice your visitors back.
If you can get them there enough times, the odds of you making a
sale greatly increase.

There are a number of ways to get them to return. Content that
is continually updated is a great start. If you have
information of interest to them, they will come back. A guest
book where you can capture their email address is a real plus.
You can then notify them when the content has changed, and you
are building a valuable mailing list. Running a contest is also
a good draw.

If you can get your visitors back for seconds, or even thirds,
you have a much better chance of selling your product or
services. Who knows - you might also get a lot of new visitors by
"word of mouth" -- always one of the strongest forms of
advertising available. Maybe your next anniversary will be
something to celebrate.

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Bob has been publishing and doing bulk email since 1996.  All the
“tricks of the trade” are contained in his new E-book. Learn how
to avoid being shut down by your ISP for Spamming, and where to
find “E-mail friendly ISP’s.  Learn which software packages are
available to easily manage and distribute your email.  For more
information - http://www.adv-marketing.com/business/handbook.htm

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