From:Larry
Dotson
Bond With Your
Readers
1) Create a bond with your visitors by bringing
up
likes or dislikes you have in common with them in
your ad copy. Just
make sure you do your research.
For example, you could say, "I hate it when
you have
to wait in line for a long time at the drive-through."
Another
example, "I really like it when I have extra
money to
spend."
Keep Your Reader's
Attention
2) Use a lot of headlines and sub-headlines
on your
web site. This will hold people's attention and keep
them at
your web site longer. Sometimes people
don't have time to read a whole
sales letter. This'll
allow you to sell to people who are skimmers.
Plus
it will get the reader's full attention at the same
time.
Convince Your
Readers
3) Make your testimonials more powerful. You
can
have people include pictures, handwritten signatures
and normal net
contact information with each
testimonial. Other ideas would be to have
people
produce an online audio sound bite or video clip of
themselves,
home or cell phone numbers, proof of
their credibility or authority,
etc.
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