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How to Build Your Own Email List

by Dr. Kevin Nunley

One of the questions I hear most often about email marketing goes
something like this: "Do you know where I can buy a list to
target...?" My answer to questions like this is invariably along
the lines of, "Sure, but that's not going to get you the results
you want."

Email marketing isn't about blasting a bunch of strangers with
sales pitches. If you really want to achieve results with your
email list, you need to build your own.

Here is a list of questions you need to ask yourself when
building your email list:

*Who is your target audience and what do you have to offer them?

*What kind of relationship do you want with the recipients of
your emails?

*What method or methods will you use to collect email addresses?
Web forms, registration or subscription forms, trade shows,
telephone contacts, and sales calls are all viable ways to get
the email addresses of people who will be interested in what you
have to offer.

*Will your emails come in the form of ads, newsletters, deals and
specials, company announcements, and press releases, or
discussion lists?

*Will you handle the creative aspects of your mailings, such as
copywriting and editing, or will you need a little help?

Once you're ready to start building your list, use outside lists
to help you get started. You can recruit opt-in list members by
renting an opt-in list to send out an announcement. You could
also try taking out an ad in a targeted email newsletter or
discussion list.

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Media reporters are prowling the Net looking for stories.
Have Kevin write your professional press release. Put it
on your site, register it with search engines, and harvest
the free publicity that comes your way.
See http://DrNunley.com Reach Kevin at kevin@drnunley.com
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