Web advertising for the home business specialist...

MILLIONAIRES IN UNDERSHIRTS?


So - you're sitting in the kitchen in your undershirt expecting to make millions online. You're going to send out some email on that $400 bulk email program you were suckered into putting on your credit card - then go take a nap - while your snappy sales pitch does its job - and you become a (SNAP!) MILLIONAIRE!

Why not? That's what you've been told will happen! That's what some people want you to think can happen - so they can continue to sell you their "incredible secrets!"

I have this ongoing picture in my mind of thousands of people, sitting at computers in their kitchens. They are fairly drooling on the keyboard as they believe every word they read on that monitor. The ones in big fonts, I mean - the ones they actually read. The ones that say they can become "Millionaires in Undershirts!"

They accept having their natural rights stomped all over - they hang on the words of the Guru de Jour - they allow themselves to be treated like second-class citizens - all the while, waiting for that magical day when the rest of the undershirt slobs hang on THEIR words. The ones they don't bother to spell-check.

Now - may I make a couple of suggestions?

Unless you've had a frontal lobotomy - go put on a decent shirt and wise up!

How many millionaires do you know who sit on their butts in the kitchen all day? How many do you know who can't even be bothered to get dressed all day?

Realize one thing ... these millionaires who keep blowing their horns to get you to buy their products, didn't get rich selling those products in their bathrobes. They are out there in their Armani's doing speaking engagements to the tune of BIG bucks for a couple of days of their TIME. They get rich telling others how they got YOU to believe that you can do it in your kitchen in your crummy undershirt.

Oh! You think they started there! Uh-uh. No, they started downtown in their attorney's offices finding out how to write "Terms and Conditions" that will give YOU nothing - while they AGREE to nothing. Probably got dressed to go down there too.

In fact, there's no doubt in my mind that:

  1. They used their heads right from the git-go!
  2. They actually READ things before they made commitments.
  3. They followed the directions of those with experience.
  4. They thought about what their customers would actually respond to for the long-term - like contact information.
  5. They weren't hiding their identity.
  6. They didn't picture themselves rich in Fruit of the Looms!

Sitting around in your undershirt - spewing out garbage - hiding from every potential customer - isn't going to get it. You'll make it big with your online business in one way only. You'll learn to work in the world of professionals - you'll BECOME a professional - and you'll damn well get dressed!


jl scott, ph.d., Author Copyright © 2000, All Rights Reserved

A copy of this article is available at: undershirts@i-Cop.org

This article may be reprinted with permission by including the following resource box:

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dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) - and also the publisher of the Internet Marketing Trade Journal™ - the ezine that keeps you up to date on Internet marketing coming of age. Click Here for your subscription.
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